Is your mobile costing you customers? If it’s the only contact number for your business it probably is.
Research conducted by Roy Morgan and serviced office provider Servcorp looked at the top five factors that influenced a customer’s decision to contact a supplier. The report titled Secret Killers of Business Success surveyed more than a thousand consumers and prospective customers of professional services businesses to find out what made them contact one supplier over another.
The number one factor was a personal recommendation, followed by positive online reviews, website quality and a local address.
The fifth factor was a local landline number. The study found that 86% of respondents don’t want to contact a business that only has a mobile number as their main point of contact. Further, a preference was held for businesses that displayed both a mobile number and a fixed landline as it “further created a sense of accessibility and trust”. Overall the study found “prospective customers are six times more likely to contact the business that displays both a mobile number and a fixed (local) landline compared to all other common alternatives combined”.
A telephoneer virtual landline gives your business the market presence of a fixed line number with the ability to manage your inbound call flows with an easy-to-use schedule, plus advanced features including a voice menu, number blocking, and the ability to direct calls to multiple mobile or land line numbers (hunt groups).
You can find the report on the Servcorp website here.